Have you ever come across an online listing of the card to the right? It is identical in every way to the normal 1989-90 Hoops Michael Jordan card only instead of a white background this card has a yellow background.
It is often advertised as rare and therefore more valuable. This is more or less true however I personally don’t place a higher value on this card.
For the 1989-90 season Hoops manufactured and released two identical sets – one with white, the other with yellow backgrounds.
The white set was distributed among all the usual channels and in pack form.
The yellow set was available only through Sears department stores under a special agreement between Hoops and Sears Card Co. The yellow background set is called the 100 Superstars set and was distributed in set form – these complete sets are still commonly available for sale on eBay (see below).
So in actual fact it was the entire 89-90 Hoops set which was available with this yellow background – not just the Jordan card.
As a result of the exclusive deal with Sears, I imagine the print run of the yellow cards would have been considerably lower. However sales prices are more or less the same as the standard card from the 89-90 Hoops set so don’t think you’ll have to pay a lot for this card.
Below I have the two cards side-by-side.